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大众网依托大众报业集团,近几年来积极探索新媒体发展模式,建设以主站为基础、以山东手机报和“山东24小时”新闻客户端为延伸、以山东省17市地方频道为保障的互联网矩阵;融合集团内外媒体资源,搭建以我为主的传播渠道和产业链条,形成了集新闻资讯、休闲购物、移动社交等综合功能于一体的专业网群;组建了山东省互联网传媒集团,加快上市融资步伐,不断提高网站产业能力,放大产业价值。2014年,网站全年实现营收1.55亿元,利润3065万元。本文是作者对移动新媒体机遇的思考。
Public network relying on the public press group, in recent years to actively explore new media development model, building a master-based, Shandong Mobile News and Shandong 24 hours "news client as an extension to 17 cities in Shandong Province Local Channel For the protection of the Internet matrix; integration of the Group’s internal and external media resources, to build the main I-based communication channels and industry chain, formed a set of news, leisure shopping, mobile social networking and other integrated features of the professional network group; set up the Shandong Provincial Internet Media Group, to speed up the pace of listing and financing, and continuously improve the website industry capabilities, enlarge the industry value. In 2014, the website achieved a total revenue of 155 million yuan and a profit of 30.65 million yuan. This article is the author of the mobile media new opportunities for thinking.