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现代互联网的迅速发展以及信息传播技术的创新正不断解构着人们的社会生活模式,个人的表达自由得到了前所未有的实现。作为新兴媒体的一部分,以微信为传播典型的自媒体近些年来获得了爆发式增长,在社会生活中产生了广泛的影响力,并以此确立了其在整体媒体权力结构中的地位与价值。1然而,移动网络时代的进步,也使得特定信息内容能够以自媒体平台为载体实现“病毒”式的急速传播,并由此大大增加了名誉权受到侵害的几率和可能性。以微信公众平台“众对众”2的传播模式为例,一方面“众对众”传播样态无法屏蔽用户分享,另一方面微信强大的“微信搜索”功能使得
The rapid development of the modern Internet and the innovation of information and communication technologies are deconstructing people’s social life style continuously. Individual freedom of expression has been realized as never before. As part of the emerging media, the typical self-media spread by way of WeChat has gained explosive growth in recent years and has had a wide range of influence in social life and thus established its position and value in the overall media power structure . However, advances in the era of mobile networks have also enabled specific information content to achieve “virus” rapid dissemination from the media platform, thereby greatly increasing the probability and possibility of infringement of reputation. For example, on the WeChat public platform “public pair 2” mode of communication, on the one hand, “public pair ” can not be screened by users to share the sample, on the other hand, WeChat’s powerful “WeChat search”