近年来国家大力推进非物质文化遗产的抢救与保护工作,然而传承非物质文化遗产,仅仅保护是不够的,还应当加以适度的开发,这就需要加大文化产业的投入。动漫产业作为其中的朝阳产业在保护与开发非物质文化遗产中具有很大潜力,目前国内也出现了一些尝试性的工作,尚有很多问题存在,需要进行更多的探讨。 In recent years, the state has vigorously promoted the rescue and protection of intangible cultural heritages. However, inheritance of intangible cultural heritage alone is not enough for its protection. It should also be modestly developed, which requires more investment in the cultural industry. Animation industry, as one of the sunrise industry, has great potential in the protection and development of intangible cultural heritage. At present, there are also some tentative work in China. There are still many problems that need to be discussed more.