如何提高旅游管理专业学生的行业就业意愿已成为社会的共识。本文对旅游管理学生专业认知与就业意愿的现状就行了具体分析,并从个体、学校和社会三个层面给出了相应的建议。 How to improve the profession of tourism management students employment desire has become the consensus of society. This article makes a concrete analysis of the status quo of students’ professional cognition and employment in tourism management, and gives corresponding suggestions from three aspects: individual, school and society.