11月初,公司“大营销”绩效考核系统成功进入试运行阶段。该系统将标准化建设与“三集五大”体系紧密融合,是标准化管理的进一步尝试,是对“四元”管理和“4M”要素的深化体现。“大营销”绩效考核系统通过引入金字塔绩效模型和“两树三法”等管理工具,实施战略导向目标管理,建立科学的目标分解系统;并通过规范化的考评标准设定以及全过程沟通 In early November, the company “big marketing ” performance appraisal system successfully entered the trial operation phase. The system integrates the standardization construction with the “three sets and five big systems” and is a further attempt of standardization management. It is an embodiment of “four yuan” management and “4M” elements. “Great Marketing ” performance appraisal system through the introduction of the pyramid performance model and “two trees and three laws ” and other management tools, the implementation of strategic goal management, the establishment of a scientific target decomposition system; standardized evaluation standards and set by the whole Process communication