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在研究体育文化涵义的基础上,对我国体育文化传播的现状做了深入的分析,着重讨论了电视媒体在体育文化传播中的作用及对策,为体育文化在我国的广泛传播提供了新思路。
On the basis of studying the connotation of sports culture, this paper analyzes the current situation of sports culture communication in our country, and emphatically discusses the function and countermeasure of television media in sports culture communication. It provides a new idea for the wide spread of sports culture in our country.