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特许经营的成功在于它能使中型企业利用大企业的专有技术以及资源获取利益,同时保持受许、特许双方各自独立。我们必须认识到:保持独立、自己当老板将给予一个企业家巨大的动力。
The success of franchising is that it enables midsize companies to capitalize on the know-how and resources of large firms for profit, while keeping the franchise separate. We must recognize that: Being independent, your own boss will give a great impetus to entrepreneurship.