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这是一个物质丰富的年代.这是一个信仰匮乏的年代。当我们的绝大多数商品处于买方市场时.广大营销人面临的不仅是市场增长的式微.更是面对消费者和我们自身对于物质和精神需求之权重易位、平衡颠覆的混乱局面。对消费者而言.产品的功能性需求正在快速让渡给愉悦性需求:对营销人而言.大变局之下的微薄利润使得营销蜕尽华彩、成为低性价比的工具.进而导致营销人对于自身工作价值的质疑和群体性困惑。没有方向.没有方法.没有着力点.没有归属感.没有沉甸甸的收获.也没有生命不断走向成熟的欣喜。我们因而更加怀念那些信仰充盈的岁月!
This is a materialistic era, a time of faithlessness. When most of our products are in the buyer’s market, the majority of marketers are faced with not only modest market growth, but also confusion over the consumer and our own weight-shifting and balance-subversive demands for material and spiritual needs. For consumers, the functional requirements of the product are rapidly being relegated to the pleasurable demand: for marketers, the meager profits under the big changes make marketing a decadent and cost-effective tool that leads marketers Questioning about the value of their work and group confusion. No direction. There is no way. There is no focus. There is no sense of belonging. There is no heavy harvest. There is no life continue to mature joy. We therefore miss more those faithful years!