美国一位企业总裁打算购买一辆不太昂贵的汽车送给儿子做高中毕业礼物。萨布啤轿车的广告曾给他留下印象,于是他到一家专门销售这种汽车的商店去看货。售货员在介绍过程中总是说他的车比“菲亚特”和“大众”强。顾客似乎发现,在这位推销员的心目中,后两种汽车是最历害的竞争对手。尽管顾客过去没有听说过那两种汽车,但还是决定,最好是先亲自看一看再说。最后,他买了一辆“菲亚特”。在推销商品时,推销员面临双重挑 A president of a U.S. company intends to buy a less expensive car and give his son a high school graduation gift. The advertisement of the Sabbo beer sedan left an impression on him, so he went to a shop specializing in selling such cars to see the goods. The salesman always said during the introduction that his car was stronger than Fiat and Volkswagen. The customer seems to find that in the mind of the salesman, the latter two cars are the worst competitors. Although the customers had not heard of the two cars in the past, it was still decided that it would be best to see them for themselves first. In the end, he bought a Fiat. When selling goods, salesmen face double picks