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市场营销是一门实践性和应用性较强的课程,本文基于笔者在市场营销留学生教学中的实践,总结多元化文化背景影响下该学科留学生教学的特点和存在的困难,从多角度提出提高留学生教学质量的思路。
Marketing is a practical and applied course. Based on the author’s practice of teaching students abroad, this article summarizes the characteristics and existing difficulties of foreign students under the influence of diverse cultural backgrounds, and puts forward suggestions from multiple perspectives The thinking of foreign students teaching quality.