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一.引言经营商圈是一个古老的营销问题,而且是零售和服务厂商极为关心的问题,尤其是在零售和服务网络发达的情况下。这个问题目前似乎成了地理营销学技术(Latour and Le Floc’h,2001;Cliquet,2006;Douard,2002;Douard and Heitz,2004)发展的—个关键方面,在上个世纪已经提出了许多方法,而且在多年前商圈的成份比例已被明确(Rosenbloom,1976)。但如果没有任何精确的定义和描述,如何管理这类商圈呢?
I. INTRODUCTION The business community is an ancient marketing issue that is of major concern to retail and service providers, especially as retail and service networks are developed. This issue now seems to be a key aspect of the development of geo-marketing techniques (Latour and Le Floc’h, 2001; Cliquet, 2006; Douard, 2002; Douard and Heitz, 2004) and many methods have been proposed in the last century , And the proportions of the ingredients in the area many years ago have been defined (Rosenbloom, 1976). But if there is no precise definition and description, how to manage such business district?