论及企业名牌的威力,不禁联想到这样的事实:美国佬们竟是靠一只鸡腿(肯德基)、一把剃刀(吉利)、一杯饮料(可口可乐)、一个面包(麦当劳)走红全球。说来怪也不怪,名牌,分明代表着实力,代表着辉煌,代表着未来,名牌,是市场的“晴雨表”、产品的“点金术”、财富的“聚宝盆”、商标的“护身符”,是融物质价值与精神 Talking about the power of corporate brand names, we can not help but think of the fact that the Americans were popular in the world with a chicken (KFC), a razor (Geely), a drink (Coca-Cola) and a bread (McDonald’s). It is not strange to say that brand names, clearly represent strength, represent splendor, represent the future, and are famous brands. They are the barometer of the market, the “goldsmithing” of products, the “cornucopia” of wealth, and the amulets of trademarks. ” is to melt the material value and spirit