企业要保持生机与活力,必须百变成新,换而言之,则为“创新”。其核心问题就是建设与时俱进的企业文化,持续不断的企业文化创新是企业生存发展的根本保障。知识经济时代要求企业文化不断再造和创新,形成一种人性化和主动式的企业文化。这里,笔者以为关键是要把握好以下三个方面的要点:一、致力于企业核心价值观的塑造——树魂企业价值观的塑造不能脱离企业所处的发展阶段和企业自身的经营特点等影响而存在。企业规模不同,企业所处的发展阶段不同,都会造成价值观表现形式上的差异。一是从时间上既不能超前也不能滞后。企业 Enterprises to maintain their vitality and vitality, must become a hundred new, in other words, then “innovation.” The core issue is to build a corporate culture that adheres with the times. Continuous corporate culture innovation is the fundamental guarantee for the survival and development of an enterprise. The era of knowledge-based economy requires constant reengineering and innovation of corporate culture, forming a humanized and proactive corporate culture. Here, I think the key is to grasp the following three aspects: First, dedicated to shaping the core values ​​of business - the soul of corporate values ​​shaping the enterprise can not be separated from the stage of development and the company’s own operating characteristics and other effects exist. Different scale enterprises, enterprises are located in different stages of development, will lead to differences in the form of values. One is neither advanced nor delayed in time. enterprise