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本文主要阐述了九星国际广场的企业背景和差异化定位策略,通过对九星国际广场的外部环境分析,洞察到九星国际广场的优势、劣势、机会,并且从其内部环境分析得出九星国际广场成功的原因之所在——九星国际广场选择了适合市场,同时又适合自身的差异化营销定位策略。文中分析了九星国际广场的产品差异化定位、渠道差异化定位、目标市场差异化定位、价格差异化定位和促销差异化定位策略。
This article mainly expounds the corporate background and differentiated positioning strategy of Jiuxing International Plaza. Through the analysis of the external environment of Jiuxing International Plaza, it gives insight into the advantages, disadvantages and opportunities of Jiuxing International Plaza. From its internal environment analysis, it concludes that Jiuxing International Plaza has succeeded The reason why - Jiuxing International Plaza chose a suitable market, but also for their own differentiated marketing positioning strategy. This article analyzes the Jiuxing International Plaza product differentiation positioning, channel differentiation positioning, the target market differentiation positioning, price differentiation positioning and promotion of differentiated positioning strategy.