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动漫产业可以通过产品效用来映射社会主义核心价值观,进而影响购买者价值观。研究认为应着力培养动漫研发员工的二元创新精神,即传统和开拓创新精神,来匹配产品文化效用所映射的凝聚力和创造力这两个核心价值观维度。
The animation industry can map the core values of socialism through product effectiveness, thereby affecting the buyer’s values. The research thinks that it is necessary to cultivate the dual innovative spirit of animation R & D staff, that is, the traditional and pioneering spirit of innovation to match the two core values of cohesion and creativity mapped by the product culture utility.