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本文通过论述包装设计中的色彩情感,体现了现代包装色彩“以人为本”的特征以及对人性的尊重和关怀。同时说明成功的包装离不开色彩的应用,包装色彩不仅能起到促进销售、树立品牌的作用,而且还具有呼唤情感的力量。
This article expounds the color emotion in packaging design, embodies the characteristics of modern packaging color “people-oriented ” and respect and care for humanity. At the same time shows the successful application of color can not be separated from the packaging color can not only play a role in promoting sales and brand building, but also has the power to call emotion.