论文部分内容阅读
少儿保险在保险公司业务占比中国人寿、平安寿险都是以少儿险起家,平安的《少儿终身保障》360元一份,“一天一块钱”传遍整个京城。少儿险打开了最初的保险市场,各家公司在新型产品中也争先恐后推出少儿险,中保的《育英才》、太平洋的《少儿乐》、新华的《少儿终身保障》、泰康的《小博士》尤具竞争力。但最近几年,非少儿保险品种日趋丰富,少儿保单在保险市场中的占比有下降趋势。请参见以下图表。
Children’s Insurance in the insurance company’s business accounted for China Life Insurance, Ping An Life Insurance are based on children’s insurance, safe, “Children’s Lifetime Protection” 360 yuan, “a dollar a day,” spread throughout the capital. Children’s Insurance opened the initial insurance market, and various companies are also scrambling to launch children’s insurance in new products. The insurer’s “educating talents”, Pacific’s “children’s music”, Xinhua’s “children’s lifelong protection”, Taikang’s “ ”Particularly competitive. However, in recent years, non-child insurance varieties have become more and more abundant, and the proportion of children’s policies in the insurance market has been on a downward trend. See the chart below.