二孩政策开放以后,新生儿出生大潮即将到来,由此催生的中国母婴市场可达到2万亿的规模。面对如此丰盛美味的大蛋糕,各家大佬无不蠢蠢欲动。目前,行业内的跨境母婴电商已经有40多家,不仅包括传统的电商平台如天猫、京东、苏宁等,也包括新入局的垂直跨境母婴电商平台,如贝贝网,蜜芽。而且,这些商家主推的商业模式也不尽相同。传统电商依靠强大的客户流量和资金支持及供应链整合能力分享庞大 After the second child policy is opened, the tidal wave of newborn babies is coming soon, and the birth of China’s mother and child market can reach 2 trillion yuan. In the face of such a rich and delicious cake, all the big guys are ready to go. Currently, there are over 40 cross-border maternal and child e-commerce providers in the industry, including not only traditional e-commerce platforms such as Tmall, JD.com and Suning, but also new incoming vertical cross-border maternal and child e-commerce platforms such as Babe Net, honey bud. Moreover, the main business model of these businesses are not the same. Traditional e-commerce rely on strong customer flow and financial support and supply chain integration ability to share a large