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在现代市场经济条件下,企业之间的竞争越来越激烈,如何掌握有限的资源占领有限的市场拔得头筹获得一定的市场份额成为每个企业关注的问题。而好的产品离不开好的包装。能够准确进行包装的设计,把握包装设计的脉搏则离不开市场调研。如果说没有经过市场调研的包装设计方案是瞎子摸象,那经过市场调研的包装设计方案不仅节约了时间、节约了成本,也在一定程度上提高了包装销售的成功率。
Under the condition of modern market economy, the competition between enterprises is getting fiercer and fiercer. How to control the limited resources to occupy the limited market to obtain the certain market share becomes the concern for every enterprise. Good products can not do without good packaging. To accurately package design, grasp the pulse of packaging design is inseparable from the market research. If there is no market research package design is blind touch, then after market research package design program not only saves time, cost savings, but also to some extent, improve the success rate of package sales.