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假使有一天,当你去附近的商场选购女鞋时,放眼望去全是百丽旗下的牌子时,你千万不要惊讶,因为这正是百丽所期望做到的。2007年,郑州丹尼斯百货撤柜风波,让人们重新认识了百丽。有人说,百丽的撤柜风波是客大欺商。百丽之所以敢和商场杠上,是因为其手握庞大的品牌资源。这次风波让人们深刻的理解了多品牌策略给予企业的话语权。百丽的快速发展与其采用的品牌营销战略是密不可分的。百丽的成功,使多品牌运作在鞋服行业获得了认可。
If one day, when you go to the nearby shopping mall to buy women’s shoes, look all over Belle’s brand, you should not be surprised, because this is what Belle expected to do. In 2007, Zhengzhou Dennis department store unveiling storm, let people know Belle again. Some people say that Belle’s cabinet storm is a large business bully. Belle dare to argue with the mall, because of its huge hand holding brand resources. The storm has given people a deep understanding of how multi-brand strategies give companies the power to speak. Belle’s rapid development and its brand marketing strategy are inextricably linked. Belle’s success, the multi-brand operation in the footwear industry received recognition.