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如果天猫和京东通过批发的方式来跟我谈代理,我一定会拒绝。刚开始他们会给你更多的优惠和补贴,但是介入之后,他们的费用盘剥比沃尔玛、家乐福更厉害。目前零售业大环境已经发生了很大的变化,开始影响我们的商品组织,具体表现在三个方面:1.商超便利店的品类增长少,品类下降很多,已经影响了厂家的市场策略。如宝洁,对已经操作很多年的深度分销策略做了调整。很多企业因业绩下滑,减少了对市场的投入。2.终端市场的销售不景气,整体经销商队伍陷入了水深火热之中,资金紧张,对新开品牌比较谨慎,而且一些经销商已经逐步开始退出。
If Lynx and Jingdong wholesale way to talk to me, I will certainly refuse. At the beginning they will give you more benefits and subsidies, but after the intervention, their cost stripping than Wal-Mart, Carrefour even worse. At present, the retail environment has undergone great changes and has begun to affect our product organizations. The performance is manifested in three aspects: 1. There is a small increase in the category of supermarkets in convenience stores and a large drop in categories, which has affected the manufacturers’ marketing strategies. Procter & Gamble, for example, has made adjustments to its deep distribution strategy that has operated for many years. Many companies due to decline in performance, reducing the investment in the market. 2. Terminal market downturn, the overall dealer team caught in dire straits, financial constraints, more cautious on the new brand, and some dealers have gradually begun to withdraw.