Aiming at the problem of negative segregation under a bloom surface, a coupling macrosegregation model considering electromagnetic field, flow, heat, and solute transport was established based on the volume average method to study the effect of in-mold electromagnetic stirring (M-EMS) on the negative segregation under the bloom surface. In the model, the influence of dendrite structure on the flow and solute transport was described by the change of permeability. The model was validated by the magnetic induction intensity of M-EMS and carbon segregation ex-periment. The results show that the solute C in the solidified shell in the turbulent zone of the bloom undergoes two negative segregations, whereby the first is caused by nozzle jet, and the second by the M-EMS. The severities of the negative segregation caused by M-EMS at different currents and frequencies are also different, and the larger the current is, or the smaller the frequency is, the more serious will be the negative segregation. With the M-EMS, the solute C distribution in the liquid phase of the bloom is more uniform, but the mass fraction of C in the liquid phase is higher than that without M-EMS.