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自2012年以来,以人海战术为支撑,玩通路精耕、做深度分销的企业,似乎都遇到了麻烦。看看这两年他们的年报,再看看行业数据,销量滑坡、利润下降、裁员新闻不断,当没有了销售增长来解决企业潜在问题时,麻烦就接踵而至。正是在这样的背景下,人海战术的价值再次受到质疑,如当年抗美援朝时,美军用所谓的火海战术给人海战术挖坑
Since 2012, it seems that all enterprises that rely on human-sea tactics to play thoroughgoing pathways and who are deeply involved in distribution have encountered troubles. Take a look at their annual reports for the past two years, take a look at the industry data, sales decline, profit declines, layoffs news constantly, when there is no sales growth to solve the potential problems of enterprises, the trouble comes one after another. It is in such a context that the value of human-sea tactics is once again challenged. For instance, when the war to resist the United States and aid Korea was held in that year, the U.S. military used the so-called fire-sea tactics to pit the sea tactics