论文部分内容阅读
在当前媒体混战的格局中,省级地面频道算得上是一个既尴尬又独特的存在。一方面,它夹在强势卫视与新媒体中间,既饱受来自同行电视媒体的生存挤压,又面临新媒体日渐壮大的席卷之势,处境尴尬;而另一方面,一些地面频道却凭借独特的经营思路和运营模式,在尴尬处境中立起上升的标杆,宣告地面频道未来发展的无限可能。在诸多省级地面频道中,河南都市频道就是这样一个独特的存在。开播于1997年的河南都市频道,凭借“顺势而变、稳步向前”的发展思路,在2012年广告创收突破五亿大关,综合
In the current media melee pattern, the provincial terrestrial channel is regarded as an embarrassing and unique existence. On the one hand, it is sandwiched between the strong satellite TV and new media, both from the survival of peer television media squeeze, but also facing the growing trend of new media swept the situation, embarrassed; the other hand, some terrestrial channels, however, with its unique Business ideas and mode of operation, stand up in the awkward situation benchmark, announced the terrestrial channels unlimited possibilities for the future development. In many provincial terrestrial channels, Henan City Channel is such a unique existence. Opened in 1997 in Henan City Channel, with the “homeopathic change, steadily forward,” the development of ideas, advertising revenue in 2012 exceeded 500 million mark, integrated