马云希望通过“菜鸟”解决物流成本高居不下的问题,在他之前,怡亚通已经在做更深入的尝试。距离《创业家》上次报道怡亚通已经过去将近5年。这几年里,这家“四不像”公司和它的客户一起疯长。2007年怡亚通的营业收入为18亿元,这一数字到2012年已经翻了四倍,达到74.8亿元。未来3-5年,怡亚通更将实现巨变,其中最让业界瞩目的是“380计 Ma Yun hopes to solve the problem of high logistics costs through the ”rookie“. Prior to him, Yi Yatong has been making further in-depth attempts. The ”Entrepreneur“ reported last time that Yitong had passed nearly 5 years. In recent years, this ”unlike“ company and its customers have grown wildly. In 2007, Yiyatong’s operating income was 1.8 billion yuan. This figure has quadrupled by 2012 to 7.48 billion yuan. In the next 3-5 years, Yiyatong will achieve even greater changes. Among them, the most noticeable in the industry is the ”380 meter.