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对比一些已经举办多年拥有成熟经验的公益营销活动,刚刚举办2届的“JMC轻卡低碳中国行”还略显稚嫩,这也意味着它拥有着很大的成长空间。在诸多进口品牌的带动下,乘用车行业的公益营销正在逐步升温,但在国内商用车行业,热衷于此的企业并不多,江铃算是其中一个。自2007年“江铃·溪桥工程”公益活动启动,2012年江铃又推出了针对轻卡品牌的“JMC轻卡低碳中国行暨全国巡回节油体验营”。这些活动就像江铃在活动中向公众发放的一粒粒植物种子,需要精心呵护培育才能生根发芽,茁壮成长。
Contrast with some have held many years of public service marketing experience with mature experience, just held 2 sessions of “JMC light truck low-carbon China” is also slightly immature, which also means it has a lot of room for growth. Driven by many imported brands, the passenger car industry’s public service marketing is gradually warming up. However, there are not many enterprises keen on this in the domestic commercial vehicle industry. JMC is one of them. Since 2007, the “JMC Xiqiao Project” started its public welfare activities. In 2012, JMC launched “JMC Light Truck Low Carbon China Tour and National Touring Fuel Economy Experience Camp” for light truck brands. These activities are like the seeds of a grain plant distributed to the public by Jiangling during the activity. Careful cultivation and nurturing can take root, sprout and grow.