乔布斯是艺术家,李宁是科学家,前者内传,后者外传,结局类似美国的苹果公司、中国的李宁国际,两家公司的市值分别是4319亿美元和49.84亿港元(2月20日数据),看上去这是大笨象比小老鼠。事实上,两家公司雷同之处颇多,首先产品都是消费品,讲求流行,志向都是面向全球。现实情况是苹果进入中国未竟全功,而李宁国际则未冲出中国,现在能否守住本土市场也有问题。至于管理方面,两家公司都进入后强人时代,前者教主乔布斯殁传位库 Jobs is the artist, Li Ning is a scientist, the former is the internal communication, the latter is rumored, the outcome is similar to the United States Apple, China’s Li Ning International, the two companies market capitalization of 4319 billion US dollars and 49.84 million Hong Kong dollars (February 20 data) Looks like this is bigger than a mouse. In fact, there are many similarities between the two companies. First of all, the products are all consumer products. They are popular and their ambition is global. The reality is that Apple’s unfinished business in China, but Li Ning International did not out of China, now can hold the local market is also a problem. As for management, both companies entered the post-strongman era, the former chief architect Steve Jobs