领导公共关系是领导者为了塑造组织形象,通过传播等手段来影响公众以实现组织目标的科学与艺术。我国各级党政领导干部要凝聚、鼓舞、率领广大社会公众实现党的十六大提出的各项重要任务,必须促进领导公关健康发展,注意研究和努力增强领导公关的“八性”。一、方向性。各级党政领导干部运用领导公关必须坚持马克思主义的立场和观点,保持坚定正确的政治方向,这是领导者的公关行为产生巨大吸引力和凝聚力的根本保证。如果领导公关不讲无产阶级政治,放弃党性原则,偏离社会主义方向,不仅不能正确引导公众和团结广大公众齐心协力为全面建设小康社会而共同奋斗,反而还会助长那些“酒肉公关”、“礼物公关 Leading public relations is the science and art that leaders use to shape the organization’s image and influence the public through communication and other means to achieve organizational goals. The leading cadres of our Party and government at all levels should unite and inspire and lead the general public in fulfilling the important tasks set by the 16th CPC National Congress. We must promote the healthy development of the public relations at the provincial level, pay attention to research and strive to enhance the ”eight character“ . First, the direction. Leading party and government cadres at all levels should adhere to Marxist stance and perspective and maintain a firm and correct political orientation. This is the fundamental guarantee for the leader’s public relations behavior to generate great attraction and cohesion. If leading the PR does not talk about proletarian politics, abandoning the principle of party spirit and deviating from the direction of socialism, it will not only fail to lead the public correctly and unite the general public to make concerted efforts to build a well-off society in an all-round way, but will also encourage those who ” "Gift PR