The outputs or products of an economy can be divided into services products and goods products (due to manufacturing,construction,agriculture and mining).To date,the services and goods products have,for the most part,been separately mass produced.However,in contrast to the first and second industrial revolutions which respectively focused on the development and the mass production of goods,the next - or third - industrial revolution is focused on the integration of services and/or goods;it is beginning in this second decade of the 21st Century.The Third Industrial Revolation (TIR) is based on the confluence of three major technological enablers (i.e.,big data analytics,adaptive services and digital manufacturing); they underpin the integration or mass customization of services and/or goods.As detailed in an earlier paper,we regard mass customization as the simultaneous and real-time management of supply and demand chains,based on a taxonomy that can be defined in terms of its underpinning component and management foci.The benefits of real-time mass customization cannot be over-stated as goods and services become indistinguishable and are co-produced - as "servgoods" - in real-time,resulting in an overwhelming economic advantage to the industrialized countries where the consuming customers are at the same time the co-producing producers.