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以我国13家体育产业上市公司为样本,选取2013~2015年面板数据,借助灰色系统理论计算关联系数,探究在变革的时代我国体育产业上市公司的竞争力状况。数据表明当前我国体育产业结构发展不均匀;不同竞争力程度下的体育产业上市公司存在企业积聚现象;当前国内宏观经济政策对体育产业上市公司竞争力有正向影响作用。本文从宏观和微观2个角度提出优化产业结构、完善产业统计评价体系、根据环境变化培育企业竞争力建议。
Taking the 13 sports industry listed companies in our country as samples, we select panel data from 2013 to 2015, and use gray system theory to calculate correlation coefficient to explore the competitiveness of listed companies in China’s sports industry in the changing times. The data show that the current development of China’s sports industry structure is uneven. The existence of enterprises in the sports industry listed companies under different competitive power levels has a positive impact on the competitiveness of listed companies in the sports industry. This paper puts forward the optimization of industrial structure from two aspects of macroscopical and microcosmic, perfecting the system of appraising industry statistics and cultivating the competitiveness of enterprises based on the change of environment.