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2006年6月25日,由《中国纺织》杂志社、清华大学美术学院联合主办,富绅集团有限公司独家协办的“中纺圆桌·文化艺术论坛”在清华大学隆重召开。来自产业界、时尚界、文化界、企业界代表、清华大学师生及其他高校代表等近300人荟萃一堂,共同参与了此次盛会,场面热烈,气氛融洽。本次论坛的主题为“品牌·文化·时代”,由中国纺织工业协会新闻中心主任、《中国纺织》总编辑孙淮滨担任主持人。文化部党组副书记、副部长孟晓驷致开幕词,中国纺织工业协会会长杜钰洲、清华大学副校长谢维和、清华大学人文学院院长李强、中国艺术研究院院长助理、研究生院院长张晓凌、富绅集团董事长陈成才分别作了主题发言,就文化与纺织服装品牌的内在、外在联系进行了全面细致的探讨。文化界的代表孟晓驷主要从文化的角度切入主题。她认为,品牌是指产品信誉度的符号,是由时代造就的,由于时代是不断发展的,必然使品牌在不断的创新中形成,品牌的魅力更多在于其所蕴含的文化价值——文化决定品牌的个性差异。在经济全球化的背景下,产品的雷同程度越来越高,培养独具文化的品牌,以展现其特色成为生存发展至关重要的因素。纺织行业的领袖杜钰洲则着重从专业的角度对服装品牌与文化、时代的关系进行了阐述。他特别指出,品牌所创造的价值有两方面,一是满足人们物质生活质量的要求的使用价值,二是作为精神创造满足人们的审美要求而产生的文化价值,品牌文化是这个时代文化发展的成果,要创造一个品牌必须适应这个时代人们对物质品质的要求和对文化享受的要求,或者文化品位的要求,这是一种境界。此后,各界代表就品牌与文化、品牌与时代的论题进行了深入的对话。他们的对话,贯穿着“和而不同”的思想,在激情的碰撞下升华了论坛主题,引起了全场听众心灵的共鸣。一位清华学子就很有感慨地说,第一次参加这样的论坛,听了专家学者的直抒己见,不但开阔了眼界,让她初步了解了服装品牌发展的现状,还触发了自己对服装与艺术关系的思考,收获颇丰。
On June 25, 2006, “China Textile Round Table, Culture and Art Forum” co-sponsored by “China Textile” magazine and Tsinghua University Academy of Fine Arts and exclusively managed by Fushen Group Co., Ltd. was held at Tsinghua University. Nearly 300 people from industry, fashion industry, culture industry, business representatives, teachers and students from Tsinghua University and other colleges and universities gathered together and took part in the grand event with warm atmosphere and harmonious atmosphere. The theme of this forum is “Brand · Culture · Era”, which is presided by Sun Huaibin, director of China Textile Industry Association Press Center and editor-in-chief of “China Textile”. Meng Xiaojuan, deputy secretary of the Party Committee of the Ministry of Culture, delivered an opening speech, Du Chau, president of China Textile Industry Association, Xie Wei, vice president of Tsinghua University, Li Qiang, dean of the Humanities School of Tsinghua University, Zhang Xiaoling, assistant to the president of the Chinese Academy of Arts, Chen Chengcai, chairman of Fushen Group, made keynote speeches respectively and conducted a comprehensive and detailed discussion on the intrinsic and extrinsic links between culture and textile and apparel brands. Cultural representatives Meng Xiaogu mainly from the cultural point of view into the theme. She believes that the brand is the symbol of product credibility is created by the times, as the times are evolving, the brand will inevitably form in the continuous innovation, the charm of the brand more lies in its inherent cultural value - culture Decide the brand’s personality differences. In the context of economic globalization, the similarity of products is getting higher and higher. It is very important to cultivate a unique brand of culture to show its characteristics as a vital factor for survival and development. Du Yuzhou, the leader of the textile industry, focused on the relationship between the clothing brand and culture and the times from a professional point of view. In particular, he pointed out that the value created by the brand has two aspects. One is the use value that meets the requirements of people’s material quality of life, the other is the cultural value created by the spirit to meet people’s aesthetic requirements. The brand culture is the cultural development of this era Achievements, it is a realm to create a brand that must meet the requirements of people in this era for material quality and cultural enjoyment, or cultural tastes. Since then, representatives from all walks of life have conducted in-depth dialogues on the topics of brand and culture, brand and era. Their dialogue runs through the concept of “harmony but different”, sublimated the theme of the forum under the impact of passion and aroused the sympathy of the entire audience. A Tsinghua student said with great emotion that for the first time to participate in such a forum, listening to experts and scholars straight to express their views, not only broaden their horizons, so that she initially understand the status of apparel brand development, but also triggered their own clothing and Reflections on the art of the relationship