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大众传媒泛娱乐化已成为传媒业发展中一个值得关注的现象,属于新时期社会变革的产物之一。目前来看,大众传媒泛娱乐化只是整个传媒行业发展过程中的一个特殊的趋势,不会也不应成为大众传媒发展的主导。大众传媒不能一味追求娱乐功能而舍弃其更为重要的其他功能。
The pan-entertainment of the mass media has become a phenomenon of concern in the development of the media industry and is a product of social changes in the new era. At present, the general media entertainment is only a special trend in the development of the media industry. It will not and should not become the dominant factor in the development of mass media. The mass media can not blindly pursue the entertainment function and abandon its more important other functions.