随着我国旅游业的发展,人口老龄化的趋势,“银发”旅游市场潜力巨大。但是当前银发旅游市场仍存在旅游产品单一,相关服务不到位等问题。通过分析银发旅游市场状况和发展趋势,从创新老年旅游产品入手,改进宣传方式和相关服务以解决存在的问题。 With the development of China’s tourism industry, the population aging trend, “silver hair ” tourism market has great potential. However, the current silver hair tourism market there is still a single tourist products, related services are not in place and other issues. By analyzing the status and development trend of the silver hair tourism market, starting with the innovation of old age tourism products, improving the propaganda methods and related services to solve the existing problems.