在世纪之交的今天，观众呼唤精品、名牌，时代呼唤精品、名牌，电视台的生存发展呼唤精品、名牌，党和国家领导人十分重视电视出精品、名牌，并提出了明确的要求。然而，在不少地市级电视台中，为何精品、名牌，“千呼万唤”出不来，笔者以为，原因诸多，但主要是：观念陈旧、 At the turn of the century, audiences are calling for exquisite products, famous brands, and times calling for exquisite products. The survival and development of famous brands and television stations call upon the exquisite products. Famous brands, party leaders and state leaders attach great importance to the outstanding products and brand names of television and make clear demands. However, in many municipal TV stations, why fine, famous brand, “long-awaited” can not get out, I think for many reasons, but mainly: outdated concepts,