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广东宏丰陶瓷企业集团公司是全国500家最大的乡镇企业之一。主要产品是釉面砖。我公司自1988年建成投产以来,确立面向市场,以销售为中心的总体经营战略思想,牢固地树立起市场营销观念,善于从国情、厂情出发,结合不同时期市场的不同特点,灵活运用各种不同的营销手段和策略,使产品及时变为商品而投入市场,从而促进了企业的发展。实践证明,我公司的营销策略是成功的。一、准确的产品定位和市场定位企业营销活动的对象在市场,而能
Guangdong Hongfeng Ceramics Group Corporation is one of the 500 largest township enterprises in the country. The main product is glazed tiles. Since our company was completed and put into production in 1988, we have established a market-oriented, sales-centered overall business strategy, firmly established the concept of marketing, and we are adept at starting from the national conditions and conditions, combining different characteristics of the market in different periods, and flexibly using each Different kinds of marketing methods and strategies have enabled the products to be put into the market in time and put into the market, thus promoting the development of the company. Practice has proved that our company’s marketing strategy is successful. I. Accurate product positioning and market positioning The target of corporate marketing activities is in the market, and