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旅游业是一个综合性强、关联度高的产业,随着国内旅游市场化程度、游客需求层次的不断提高,以及游客需求不确定性的增加,构建一体化的服务供应链,优化供应链管理水平,已成为当今旅游业获取竞争优势的重要途径。本文从游客价值的角度出发,提出新时期旅游服务供应链优化管理应以为游客创造更多优异的价值为基础,提升游客满意度和忠诚度,通过对比传统服务供应链,尝试对旅游服务供应链进行优化设计。
Tourism is a comprehensive industry with a high degree of correlation. With the domestic market-oriented degree of tourism, the ever-increasing level of tourist demand and the increasing uncertainty of tourist demand, an integrated service supply chain and an optimized supply chain management The level has become an important way for the tourism industry to gain competitive advantage. This article from the tourist value point of view, proposed that the new era of tourism service supply chain optimization management should create more excellent value for tourists based on to enhance tourist satisfaction and loyalty, by comparing the traditional service supply chain, try to travel service supply chain Optimize design.