论文部分内容阅读
近年来,体验学习和体验教学成为大学教学的一个研究热点,然而现有研究极少重视从学生角度去获取学生对课堂学习体验的感受,而学习体验在教学中具有重要意义。本文就在相关理论回顾的基础上,开展关于营销类课程的学生课堂学习体验情况调研,并在此基础上勾勒营销类课程的学生课堂学习体验概况,提出相关教学建议。
In recent years, experiential learning and experiential teaching have become hot topics in university teaching. However, the existing researches have paid little attention to obtaining students’ feelings about classroom experiential learning from the perspective of students, and learning experience is of great significance in teaching. Based on the review of related theories, this paper conducts a survey on the learning experience of students in marketing courses, and on this basis, it sketches the general situation of students’ classroom learning experience in marketing courses and puts forward relevant teaching suggestions.