渠道的变化是市场一大趋势,也是变化的亮点。那就是商业企业自身介入代理领域,成为产品的区域代理,商业企业利用自有渠道甚至终端采取代理、“大包”乃至“贴牌”的方式,获取企业利益的“最大化”。未来的市场是商业资本的天下,随着医药商业资本的发展壮大,代理模式将不可避免地朝着向适应商业资本的发展而发展的道路前进。 The change of channels is a major trend in the market and a bright spot for change. That is, commercial enterprises themselves are involved in the agency field and become regional agents of products. Commercial companies use their own channels and even terminals to adopt agents, “big packages” or even “OEM” methods to obtain “maximization of corporate profits.” ". The future market is the world of commercial capital. With the development and expansion of pharmaceutical commercial capital, the agency model will inevitably move toward the road of development that will adapt to the development of commercial capital.