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北京市西城区进步巷小学门口立有一块牌子,上面硕大的“M”标志清晰可见。牌上方还有一行小字:“小学生过马路要注意安全。”显然,这是一则带有公益色彩的广告,但是公益的内容和商业的成分相比悬殊相当大。人们在这块广告牌上看到的是硕大的“M”呢?还是提醒你过马路注意安全呢? 记者随机采访了在校门口接孩子的几位家长。一位老太太说,这块牌子立在这儿已有两个月了。记者问他们对麦当劳食品的看法时,这所小学的一位女教师说,麦当劳食品好吃,还送给小孩子玩具,
There is a sign on the doorstep of Progress Lane Primary School in Xicheng District, Beijing. The huge “M” sign is clearly visible on the door. There is a line of small words above the card: “Primary school students should pay attention to safety when crossing the road.” Obviously, this is an advertisement with charity, but the content of the public interest is quite different from the commercial component. Did people see the huge “M” on this billboard, or did they remind you to cross the road to pay attention to safety? The reporter interviewed several parents at the school gate to pick up the children. An old woman said that this brand has been here for two months. When asked by reporters about their views on McDonald’s food, a female teacher from the elementary school said that McDonald’s food is delicious and gave toys for children.