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当今,文化创意产业作为文化产业中的重要部分在我国发展的如火如荼。文化创意产品具有其不稳定性、易复制性等特点,在进行交易个过程中其知识产权的保护也显得尤为重要。商务谈判作为知识产权交易中一种手段,其交流获取利益最大化、可协商等特点在文化创意知识产权交易中的运用也会十分的有效。论文即是针对商业谈判在文化创意知识产权交易中的应用分析。
Today, cultural and creative industries as an important part of the cultural industry in full swing in our country. Cultural and creative products have their own characteristics of instability, easy to reproduce and so on, and the protection of intellectual property rights in the course of trading is also very important. Business negotiation as a means of intellectual property transaction, its exchange for maximum benefit, negotiable and other characteristics in the cultural and creative intellectual property transactions will also be very effective. Papers are aimed at commercial negotiations in the cultural and creative intellectual property transactions in the application analysis.