“进一步细分市场,进一步优化产品,提升玉柴动力竞争力”是玉柴2013年的重要市场计划。推出YC4S和YC4EG这2款拳头产品,是这一计划的关键一环。近2年,我国商用车行业总体发展放缓,进入结构调整期。如何寻求突破,如何在竞争激烈的市场中立于不败之地,推出适销对路的新产品是第一步。早在2012年底,玉柴就率先在行业内举行了2013新产品发布会,一次性推出了7 “Further market segmentation, further optimization of products, and improvement of Yuchai’s competitiveness in power” is an important marketing plan for Yuchai in 2013. " Launched two fist products, YC4S and YC4EG, are key components of this project. In the recent two years, the overall development of commercial vehicle industry in our country slowed down and entered the period of structural adjustment. How to seek a breakthrough, how to be invincible in a highly competitive market, the introduction of marketable new products is the first step. As early as the end of 2012, Yuchai took the lead in holding 2013 new product launches in the industry and launched a one-time launch of 7