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改革开放以来,我国的零售业发展迅猛。自2004年底我国取消了外资零售企业进入的地域和数量限制以来以及互联网企业的发展对以线下为主导的零售业冲击越来越大。本文运用数据包络分析法对2005年~2014年10年间连续上市10年的50家零售业上市公司进行绩效评价,深入地分析了零售业整体的发展状况,并提出了零售业及零售业公司未来发展的建议。
Since the reform and opening up, China’s retail industry has developed rapidly. Since the end of 2004, China has canceled the geographical and quantitative restrictions on the entry of foreign retailers and the growth of Internet companies has hit the offline-led retail sector more and more. This paper uses data envelopment analysis to evaluate the performance of 50 retail listed companies listed for 10 years from 2005 to 2014 in a row, analyzes the development of the retail industry as a whole, and puts forward some suggestions for the retail and retail companies Suggestions for future development.