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近些年来,旅游业、演艺业紧密结合已成为一道引人注目的新景观。但旅游演出并非台台成功,有的投入巨资演出无几便难以为继。旅游演出涉及旅游业与演艺业两个市场,如何实现二者互联共需、互利共赢,着实成为旅游、文化管理部门及经营者们不得不面对和思考的问题。
In recent years, the close integration of tourism and performing arts has become a striking new landscape. However, the performance of Taiwan’s tourism is not a success, and some invested heavily in performance will be unsustainable. The tourism performance involves the two markets of tourism and performing arts. How to realize the interconnection between both needs and win-win results has indeed become a problem that tourism and cultural management departments and operators have to face and think about.