在知识经济时代,一个无形的财富基础正在形成,这个新财富的基础就是信息,它是知识经济时代到来的标志。企业在社会这个大系统中,无时无刻不在与外界进行着信息的交换,因此而产生的企业交际行为的高明、拙下以及质量的优劣如同产品质量一样,对企业的兴衰存亡关系重 In the era of knowledge economy, an intangible foundation of wealth is being formed. The foundation of this new wealth is information. It is a sign of the advent of knowledge economy. Enterprises in the social system, all the time with the exchange of information with the outside world, resulting in corporate communication behavior of the smart, poor quality and quality as the same as the product of the rise and fall of the relationship between the weight of the business