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通过对武汉居民参与中国申办世界杯态度的调查,对影响居民申办态度的因素进行分析与研究。结果表明:武汉居民对中国申办世界杯态度的总体状况较好。民众认同中国申办世界杯,但他们申办态度的情感体验值偏低,他们愿意通过自己的行动支持中国申办;影响居民对中国申办世界杯态度的因素有中国足球的发展水平、民众感知的成本与利益、申办世界杯的可行性等。并就此提出建议和对策,以期为中国成功申办世界杯提供理论与实践指导。
Through the investigation of Wuhan residents ’attitude towards China’s bid to host the World Cup, the factors influencing residents’ bid attitude are analyzed and researched. The results show that: Wuhan residents overall attitude of China’s bid to host the World Cup is better. People agree that China bid to host the World Cup, but their experience in the emotional experience of low value, they are willing to support China’s bid through their own actions; affecting residents of China’s bid to host the World Cup factors such as the level of development of Chinese football, public perception of the cost and benefits, The feasibility of bidding for the World Cup. And put forward suggestions and countermeasures in this regard with a view to providing theoretical and practical guidance for China’s successful bid to host the World Cup.