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2001年重组以来,中国重型汽车集团一直以远高于重型车行业平均水平的速度快速发展,市场份额不断扩大;2005上半年在重卡市场出现低迷的情况下,仍继续保持领先地位。这种竞争力源自于中国重汽在经营决策、产品创新、市场开发、设备改造、国际合作等方面形成的多种优势。面对新的形势,中国重汽继续以技术领先、销售区域化、低成本和国际化战略为基础,主动出击,决定在2005下半年全面推行“全面提升产品质量,打造百车精品工程”,通过深入开展质量管理,提升产品品质,把来自市场的不利因素转化为实现企业跨越式发展的又一次机遇。
Since the reorganization in 2001, CNHTC has been rapidly growing at an average speed well above the average of the heavy-duty truck industry and its market share has continuously expanded. In the first half of 2005, the heavy truck market continued its leading position despite the downturn in the heavy truck market. This competitiveness stems from the CNHTC in the business decision-making, product innovation, market development, equipment reform, international cooperation and other aspects of the formation of a variety of advantages. Faced with the new situation, Sinotruk continued to take the initiative to base itself on technology leadership, sales regionalization, low cost and internationalization strategy and decided to fully implement the project of “Enhancing Product Quality and Creating a 100-car Boutique Project” in the second half of 2005, Through in-depth quality management, improve product quality, unfavorable factors from the market into another opportunity to achieve leapfrog development of enterprises.