一、开门见山——理性诉求的创意理性诉求是着重对广告产品或企业进行直截了当的介绍,使消费者在瞬间接受广告信息。这种创意手法强调突出表现直观的视觉印象和第一感觉。因此,在广告立意上要仔细揣摩,力求 First, go straight to the point - the rational appeal of the rational demands Appeal is focused on advertising products or businesses a straightforward introduction to enable consumers to receive advertising messages in an instant. This creative approach emphasizes intuitive visual impression and first impression. Therefore, in the advertising intention to carefully try to figure out and strive