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“海尔现在是以用户需求为开发导向,与原来以产品为导向的开发相比,这是一种商务模式的变化。海尔不是在为美国市场设计什么产品,而是在为海尔美国市场的某个消费群体开发某一类的产品。由于每一类消费群体选择的渠道是不一样的,所以我们有不同的研发、制造、销售、企划团队面对不同的渠道市场,比如有面向BEST BUY
”Haier is now based on user needs-oriented development, and the original product-oriented development, this is a change in business model.Haier is not designed for the United States market what products, but for the Haier US market A certain consumer groups to develop a certain type of products.As each consumer group to choose the channel is not the same, so we have different R & D, manufacturing, sales, planning team to face different channel markets, such as for BEST BUY