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哈萨克斯坦家电市场是中亚地区最具活力、最有成长性的市场。2004 年,哈萨克斯坦家用电器、电子办公用品、视听设备及手机等16大类零售商品中有12大类年销售额增幅达70% (超过俄罗斯20%-50%的增幅),从 7.33亿美元增至12.44亿美元。12大类产品的市场物流量增长47%。其中家用电器的销售增幅为40%,销售额达到了3.5亿美元。从近几年进口的情况看,哈国家用电器市场的另一个特点是阿拉木图市场趋于饱和,阿斯塔纳和其它城市对家用电器的需求急速增长。住在阿斯塔纳的家庭,每年平均购买3.5-40万坚戈的家用电器;其它城市家庭每年用于购买家用电器的支出约1.6万坚戈;乡村每年购买 9500坚戈的家用电器。
The home appliance market in Kazakhstan is the most dynamic and growth market in Central Asia. In 2004, 12 of the 16 major categories of home appliances, electronic office supplies, audio-visual equipment and mobile phones in Kazakhstan recorded annual sales growth of 70% (more than 20% -50% increase in Russia) from 7.33 Billion U.S. dollars increased to 1.244 billion U.S. dollars. Market volume of 12 categories of products increased 47%. Sales of home appliances increased 40%, sales reached 350 million US dollars. According to the import situation in recent years, another characteristic of the household appliances market in Kazakhstan is that the market in Almaty is becoming saturated. The demand for household appliances in Astana and other cities is increasing rapidly. Households living in Astana spend an average of 35-40,000 tengehs a year on household appliances; other urban households spend about 16,000 tengents a year on household appliances; and 95,500 tengers Household appliances.