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头戴牛仔帽,身穿牛仔裤,身跨马背的牛仔一直是美国众多牛仔小说和西部牛仔电影中一再出现的经典形象。美国牛仔以其行侠仗义的形象为世人所熟知。网络的出现改变了人们既有的生活形态,除了现实空间所构成的社会之外,还有一个虚拟空间。身份的虚拟性使网民彰显传播主体性,网民在意见自由的表达过程中发挥了一种行侠仗义的“牛仔精神”。据2007年中国互联网发展统计报告称,截至2007年6月,中国网民总人数达到1.62亿,仅次于美国2.11亿的网民规模,位居世界第二。随着网民数量的增加,网络激发了人们的表达欲望,给人们提供了一个畅所欲言的空间,也成为了“牛仔精神”的另一个表现场所。
Cowboy hat, wearing jeans, cowboy hat across the horse has been the United States numerous cowboy novels and Western cowboy movie recurrent classic image. The American cowboy is known throughout the world for its image of chivalrous work. The emergence of the Internet has changed people’s existing forms of life, in addition to the social space formed by reality, there is a virtual space. The virtuality of identity makes Internet users demonstrate the subjectivity of communication. Netizens play a “cowboy spirit” in the expression of freedom of opinion. According to the 2007 China Internet Development Statistics Report, as of June 2007, the total number of netizens in China reached 162 million, second only to the number of Internet users of 211 million in the United States, ranking the second in the world. With the increase in the number of Internet users, the Internet has stimulated people’s desire for expression and provided people with an open space to speak of. It has also become another manifestation of “cowboy spirit.”